With a ten day turnaround, 29 shots, and 4k Red camera footage Hot Knife Digital Media designed and created multiple 3D assets including a human comprised of numbers, a falcon, a puffer fish and an 8ft lava lamp. With a 6 strong team these elements were then animated, rendered and composited into match-moved footage and output for broadcast and a cinema print…phew
This is one of three international television adverts produced for HCL ‘The Big Computer Guys’, the other two locations were an airport and a park. All three adverts featured the stark environments.
How do you composite a character, or anything in fact, into a moving video shot ? Moving or roaming camera shots can be tracked manually or automatically using proprietary software. This wobbly hand-held shot was tracked manually by selecting points within the video, the software then recreates the real camera path in the computer in 3D. This allows us to place virtual objects, characters or anything into the shot we wish through the magic of 3D and compositing software.