Well more 3D for Britned. This time an anaglyph render at full HD quality so get your 3d glasses on. Again a quick turnaround of a couple of weeks which is quite an accomplishment as we need to render for both the left and right eye. All compositing therefore requires a well thought-out pipeline as left and right eye needs to have identical compositions. Luckily we have the talent and tools in-house to handle this.
Hot Knife Digital Media have just completed Phase 3 animation idents for the University of Greenwich, comprising of 10 pop-up sequences highlighting the variety of aspects and courses the University has to offer.
Linney Group web opener.
Linney Design required an ident update to visualise their new working practices. The brief called for definitions upon ‘light touch’ with free creative reign over the abstract shots. Hot Knife set about designing, storyboarding, animating, rendering, compositing and editing the sequences to produce the final piece, utilising everything from pencils and paper to 3ds Max and Composite 2011.
This HD 3D animation was rendered in-house using Hot Knife’s propietry built RenderFarm, which is great for producing high definition, high quality images on time for a tight turn-around. The sequence itself is to promote the laying of an electricty cable between Holland and the Uk for Britned and highlights the key elements required to make this happen.
This is an example of an anaglyph render so get your 3D glasses on – the sequence was used as a stand attractor in the states. Rendered for and played through high-def monitors and projectors at the Clinphone stand this worked well for attracting attention to the product. Hot Knife provided the audio and visuals as well as any high resolution print work required for the 3D.