Linney Design required an ident update to visualise their new working practices. The brief called for definitions upon ‘light touch’ with free creative reign over the abstract shots. Hot Knife set about designing, storyboarding, animating, rendering, compositing and editing the sequences to produce the final piece, utilising everything from pencils and paper to 3ds Max [...] [...]
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This HD 3D animation was rendered in-house using Hot Knife’s propietry built RenderFarm, which is great for producing high definition, high quality images on time for a tight turn-around. The sequence itself is to promote the laying of an electricty cable between Holland and the Uk and highlights the key elements required to make this happen. Sphere: [...] [...] This is an example of an anglyph render so get your 3D glasses on – the sequence was used as a stand attractor in the states. Rendered for and played through high-def monitors and projectors at the Clinphone stand this worked well for attracting attention to the product. Hot Knife provided the audio and [...] [...] This Dominos Pizza viral was used on the landing page of Dominos site and proved to be a light haerted attractor. Animated and rendered in 3d Studio Max the box and pizza tongue were synced to the sound track automatically through an audio controller which was then added to with traditional animation techniques. Sphere: Related Content [...] This is a research piece in learning Maxscript, with the emphassis on learning. Basically it creates a web-like structure that can be used as the underlying bone system for a character’s mouth. Pressing ‘Create Points’ will create a layout of Helper points that can be placed around the characters face. At the moment movement [...] [...] This animation for Panasonic’s new product range was rendered in high definition both for the Uk market and re-rendered for the US market in NTSC high def. [...] How to make a head and shoulders to camera a little different. This production used 3d backgrounds and animations to enliven the presenters message and carry us through the decades to modern times. Sphere: Related Content [...] This is one of three international television adverts produced for HCL ‘The Big Computer Guys’, the other two locations were an airport and a park. All three adverts featured the stark environments. Sphere: Related Content [...] Polycom Ultimate HD attractor again rendered in High Definition. [...] Intermec required a series of programmes demonstrating their range of products and durability within the warehouse environment. A presenter filmed on green screen and composited on 3D computer graphics is a great way to communicate and can be used across the web or as a standard video production. Sphere: Related Content [...] |
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