The Cloud
Our work makes front page of Campaign
Hot Knife produced this 2 minute promotional video for ‘The cloud’ comprised of multiple character animation and expansive environments from offices to restaurants, train stations to city parks.
Our work makes front page of Campaign
Hot Knife produced this 2 minute promotional video for ‘The cloud’ comprised of multiple character animation and expansive environments from offices to restaurants, train stations to city parks.
Kudos Showers ltd contacted Hot Knife directly to create a bespoke ‘motion brochure’ for their new wetroom systems. Our solution is a 3D character led programme extolling the virtues of their product range and the wetroom system itself. The presentation also includes an additional animated installation guide for professionals. From concept design, script, storyboard and animatic to final edited 7minute piece Hot Knife had the imagination, skill, adaptability and fire power to handle each and every stage along route.
Safety is imperative to National Grid and this animation was one of four commissioned upon the subject of ‘temporary works’ such as construction. Hot Knife designed the 2D characters from concept, storyboarding the scenes before animating and combining them into the 3D rendered settings. Additional atmospheric elements such rain and foley were rendered to the multi-layered High Definition composition and finally sent off to the production company.
Sometimes describing a process can be simplified with a little bit of animation. Bacardi have a procedure in place to make sure their advertising maintains its high standard throughout the various regions it is seen in. Character animation was the best way to show this procedure, bringing a light hearted view to an otherwise everyday message keeps the attention of the viewer and delivers the information.