Hot Knife Digital Media

Kudos Showers ltd contacted Hot Knife directly to create a bespoke ‘motion brochure’ for their new wetroom systems.  Our solution is a 3D character led programme extolling the virtues of their product range and the wetroom system itself. The presentation also includes an additional animated installation guide for professionals. From concept design, script, storyboard and [...]

HMV store flythrough showcasing their instore branding and merchandising. The instore graphics are interchangable and allowed both the company to see the branding before it enters the stores and store managers to see correct placement of branding.

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How do you composite a character, or anything in fact,  into a moving video shot ? Moving or roaming camera shots can be tracked manually or automatically using proprietary software. This wobbly hand-held shot was tracked manually by selecting points within the video, the software then recreates the real camera path in the computer in [...]

This billboard sequence was created alongside the main Panasonic NCP animation again all in beautiful high-defintion. Eventually video was composited into the billboards.